How It Works

This page explains exactly how we get your business recommended by AI assistants. It is written for owners who want to understand the machinery before they buy. If you just want the short version, it lives on our homepage. This is the long one.

How AI assistants decide who to recommend

When someone asks ChatGPT "who's the best plumber near me?", the assistant does two things. First, it draws on what it learned during training. Second, and more importantly for local questions, it retrieves live information from data sources it trusts: business data aggregators, maps and directory listings, knowledge graphs, review platforms, and structured data published across the web. It then composes an answer, and that answer usually names only two or three businesses.

Here is the part most people miss: every AI platform reads from its own mix of sources, on its own refresh schedule. ChatGPT, Gemini, Copilot, Perplexity, Claude, Meta AI, Siri, and Alexa each have a different pipeline. Being visible on one says nothing about being visible on another.

And here is why most local businesses are invisible to AI today. Their information is scattered and inconsistent: one phone number on their website, an old one in a directory, different business categories on different platforms, hours that disagree. AI systems discount businesses whose facts conflict across sources, because recommending a wrong number or a closed business makes the AI look bad. Invisible rarely means bad business. It almost always means messy data.

The 16 platforms we optimize for

We currently optimize your visibility across the top 16 AI platforms, including ChatGPT, Gemini, Copilot, Perplexity, Claude, Meta AI, Siri, and Alexa, plus the newer AI search and voice assistants that pull from the same data ecosystems. The list grows as new platforms earn real usage. Every plan starts with ChatGPT, Gemini, and Copilot. Larger plans extend coverage across the full set.

Our process, stage by stage

Stage 1: Intake (day 1, about 5 minutes of your time)

You fill out one short form: your services, service area, hours, and contact details. That is the only work you do. We never ask for your website login, your Google Business Profile, or any passwords. Everything we build runs on public data channels, outside your accounts.

Stage 2: Audit and cleanup (days 1 to 3)

Our team audits your existing footprint everywhere AI looks, and maps it against your market. We check how your name, address, phone, categories, and hours appear across the data sources AI platforms read, and we find every inconsistency. We also map the actual questions customers in your area ask about your trade, and we run an AI gap assessment: which platforms can already retrieve you, which cannot, and why. This audit is the foundation for everything that follows.

Stage 3: Building your AI-ready profile (days 3 to 5)

We consolidate your verified details into one canonical business profile, then translate it into structured data. Structured data is machine-readable labeling that tells an AI system "this is the phone number, this is the service area, these are the services, these are the hours" so nothing is left to guesswork. We also write your service descriptions the way language models parse them, and we generate question and answer pairs that match how real customers ask: "Do they handle emergency calls?", "What areas do they cover?", "Are they licensed?"

Stage 4: Publishing where AI reads (days 5 to 14)

Your profile, structured data, and Q&A content go out to the sources AI platforms ingest: business directories, knowledge graphs, data aggregators, authoritative industry sources, and public data repositories. We publish in the format each source expects. From there, each AI platform picks up your information on its own crawl and refresh schedule. Some ingest within days, others take a few weeks.

Stage 5: Indexing checks (days 7 to 30)

We verify, platform by platform, that your business has become retrievable: that the AI can actually find and name you when asked. Our fastest customer on record showed up in AI answers 36 hours after signup. Most businesses, 93%+, show up within 30 days.

Stage 6: Testing and tuning (ongoing, included in every plan)

This is where the long-term value lives. Every week we test a panel of about 20 real customer questions for your business and area across the platforms in your plan, questions like "best roofer near me" or "emergency plumber open now". We track where you appear, score your visibility, and log changes. When an AI model updates and answers shift, which happens constantly, we adjust your data and content so you keep showing up. AI optimization is not a one-time setup. It is maintenance of your presence inside systems that change every month.

Why results take days, not hours

We publish quickly, but AI platforms control their own ingestion cycles. That is why we quote 30 days rather than promising overnight results. Visibility also compounds: once a platform starts citing your business, those citations reinforce its confidence, and mentions accelerate. Across our 1,580+ customers we have generated more than 240,000 AI mentions and 180,000+ AI-referred website visits to date.

How you verify it is working

You should never have to take our word for it, so we point you to proof you already own. AI-referred visitors appear in your Google Analytics under referral sources such as chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com, claude.ai, and meta.ai. We will show you exactly where to look, and if you do not have analytics set up, we will help you set it up free. You will also hear it directly: our customers regularly report new clients saying "ChatGPT recommended you." For reference, AI-referred visitors become leads at 1.8x the rate of Google Ads clicks across our customer base.

How this differs from SEO

The two are complementary. If your SEO works, keep it. AI optimization covers the growing share of customers who ask assistants instead of searching.

What we never do

• We never need access to your website, Google Business Profile, or any account. No passwords, ever.
• We only publish accurate, verifiable information about your business. No fake reviews, no invented credentials, no spam.
• We work within the publishing guidelines of every platform we optimize for. Shortcuts that trick a model get businesses suppressed when models update, so we do not take them.
• We are honest about limits: AI platforms restrict a few categories such as politics, pharmaceuticals, and adult content. If we cannot help your business, you will be fully refunded and we'll provide an explanation.

Common questions

Do you change my website?
No. Everything happens in the external data sources AI models read. Your site stays exactly as it is.

Which platforms do you support?
The top 16 AI platforms, including ChatGPT, Gemini, Copilot, Perplexity, Claude, Meta AI, Siri, and Alexa. We add new platforms as they earn real usage.

How do I track results?
In your own analytics or lead tracking tool (like Google Analytics, Jobber, ServiceTitan, etc), under the referral sources listed you'll see customer referrals from AI platforms.

What if I get no results?
If no AI-referred customers show up in your first 30 days, email us and refund you in full, usually within 2 business days. There are no contracts, and you can cancel anytime in one click.

Ready when you are

1,580+ local businesses across 57 industries are already set up. Setup takes 5 minutes, and plans start at $20 a month. See plans and pricing.