Case Studies
Real businesses getting real results with AI optimization
By The Numbers
1,200+ Businesses Optimized
37% Average Increase in Leads
2.3x Higher Conversion Rate vs Traditional Search
<30 Days Average Time to First AI Referral
Featured Case Studies
🔧 Miller's Plumbing & Heating Services
Denver, CO | Family-Owned Since 1998
The Challenge: "We were getting killed by the big franchises. When people asked Siri for a plumber, we never came up." - Scott Miller, Owner
The Results:
- 312% increase in emergency service calls
- 24 new customers in first 60 days from AI referrals
- $28,000 additional revenue in month 6
Key Metric: Now appears in 8 out of 10 local AI queries for "emergency plumber Denver"
How They Did It: Within 48 hours of signing up, Updating.ai optimized Miller's Plumbing for conversational queries like "my pipe burst who do I call" and "24 hour plumber near me." By week 3, ChatGPT was consistently recommending them for emergency services.
🦷 Bright Smile Dental
Austin, TX | 3 Locations
The Challenge: "Despite spending $5,000/month on Google Ads, we weren't showing up when people asked AI assistants for dentist recommendations." - Dr. Sarah Chen, DDS
The Results:
- 89 new patient inquiries from AI in 45 days
- $125,000 in scheduled treatment plans
- 42% decrease in cost per acquisition
Key Metric: Featured in Gemini's top 3 recommendations for "family dentist Austin"
What Changed: Updating.ai identified that patients were asking AI about "dentists who see kids" and "Saturday dental appointments." After optimization, Bright Smile became the go-to AI recommendation for family dental care.
❄️ CoolBreeze HVAC
Phoenix, AZ | Serving the Valley Since 2010
The Challenge: "Summer is our busy season, but we were missing out on all the people asking Alexa to find AC repair." - Mike Rodriguez, Operations Manager
The Results:
- 156% increase in service calls during peak season
- $340,000 in additional revenue (3 months)
- 18 minutes average response time to AI-referred leads
Key Metric: #1 AI recommendation for "AC repair Phoenix" across all platforms
The Difference: Most competitors focused on traditional SEO. CoolBreeze dominated AI responses for emergency cooling queries, capturing high-intent customers at their moment of need.
Customer Testimonials
⭐⭐⭐⭐⭐
"Game changer for our small business"
"We're a small auto repair shop competing against dealerships and chains. Within 3 weeks, ChatGPT was recommending us for 'honest mechanic near me.' We've had 34 new customers mention they found us through AI. The setup was stupid simple - took maybe 10 minutes."
— Tom Harrison
Harrison Auto Repair | Portland, OR
Customer since: March 2024
⭐⭐⭐⭐⭐
"Finally, marketing that actually works"
"I've tried everything - Google Ads, Facebook, even billboards. Nothing compared to the quality of leads from AI. These people are ready to book. Last month, 12 new patients said Siri recommended us. My only regret is not signing up sooner."
— Dr. Patricia Williams, DDS
Comfort Dental Care | Nashville, TN
Customer since: January 2024
⭐⭐⭐⭐⭐
"ROI was almost immediate"
"I'm tracking everything in Google Analytics. First AI referral came on day 18. By day 30, we had 23 visits from AI sources. These visitors spent 3x longer on our site and booked at a 47% rate. We made back our annual subscription in the first week."
— Jennifer Park
Park Law Firm | Seattle, WA
Customer since: February 2024
⭐⭐⭐⭐⭐
"Better leads than we've ever had"
"The difference is intent. When someone asks AI for 'water heater replacement today,' they're ready to buy. We're closing 78% of AI referrals vs 22% from our old ads. Plus, no more tire kickers - these people need our service NOW."
— Carlos Mendez
Mendez Plumbing & Heating | San Antonio, TX
Customer since: December 2024
⭐⭐⭐⭐⭐
"Wish I'd found this sooner"
"My daughter asked ChatGPT for a landscaper and my competitor came up. That's when I knew I needed this. Now WE'RE the ones being recommended. Got 8 big projects last month, all from people who said AI suggested us."
— Robert Kim
GreenScape Landscaping | Los Angeles, CA
Customer since: April 2024
Industry Success Rates
Results by Business Type (12-month average)
| Industry | Avg. Increase in Leads | Time to First AI Referral | Conversion Rate |
|---|---|---|---|
| Plumbing | +42% | 14 days | 46% |
| HVAC Services | +36% | 24 days | 41% |
| Medical/Health Practices | +29% | 21 days | 34% |
| Auto Repair | +87% | 16 days | 38% |
| Electrical Services | +34% | 16 days | 43% |
| Roofing | +48% | 24 days | 31% |
| Cleaning Services | +28% | 20 days | 39% |
| Pest Control | +36% | 22 days | 36% |
| Insurance Agent / Brokerage | +28% | 27 days | 23% |
| Real Estate Agent / Brokerage | +38% | 24 days | 31% |
| Law / Legal Services | +24% | 25 days | 29% |
| Consultant / Coaching | +36% | 19 days | 36% |
| Window & Door Services | +34% | 18 days | 33% |
| Restaurants / Food Services | +38% | 12 days | 61% |
| General Home Renovation Services | +28% | 20 days | 39% |
| All Other Service Areas (Average) | +31% | 22 days | 27% |
See It In Action
Real AI Recommendations (Screenshots from actual customer results)
ChatGPT Response:
Common Questions About These Results
Are these results typical? Results vary by industry and location, but every business sees increased AI visibility within 30 days or we refund 100%.
How do you track AI referrals? AI-referred traffic appears in your analytics with specific source tags. We provide a tracking guide with your welcome email.
Can I talk to these businesses? We respect our customers' privacy, but many are happy to share their experience. Email support@updating.ai for references.
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