Customer Case Studies

Case Study: Miller's Plumbing and Heating

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47% More Emergency Calls in 90 Days

Company Overview

Business: Miller's Plumbing and Heating
Location: Denver, CO
Founded: 1998
Service Area: Denver Metro
Challenge: Competing against national franchises for emergency calls

The Situation

"Young homeowners weren't calling us anymore. They'd ask their phone for a plumber, and we weren't showing up. The big chains were getting all the emergency calls."

— Bob Miller, Owner

The Solution

Miller's signed up for Updating.ai's Growth Plan ($100/month) and saw results within 30 days:

What We Optimized:

Emergency plumbing queries
"Burst pipe" and "24 hour plumber" searches
Local Denver terminology
30-minute response guarantee

The Results

30-Day Snapshot

11 new AI referrals (from zero)
$2,800 in revenue from AI leads
72% conversion rate (vs 22% from Google Ads)

90-Day Performance

34 total AI referrals
$8,400 in new revenue
ROI: 2,850%

Month-by-Month Growth

Month 1: 11 calls → $2,800
Month 2: 12 calls → $2,900
Month 3: 11 calls → $2,700

Why It Worked

✅ Emergency queries have high intent
✅ Family-owned angle resonated with AI
✅ Fast response time = higher AI ranking
✅ Quality leads with 72% close rate

"The setup was easier than creating a Facebook page. If an old plumber like me can do it, anyone can."

— Bob Miller

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